Last updated: 21 October 2026
Creative Tranquillity (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit https://www.creativetranquillity.co.za, contact us, or use our products and services.
We aim to handle personal information responsibly and in accordance with applicable South African data protection law, including the Protection of Personal Information Act 4 of 2013 (POPIA), where applicable.
1. Who We Are
Creative Tranquillity is a South African creative business offering creative self-care resources, products, inspiration and activities for mothers and children, including children’s content in Teddy’s Corner.
For privacy-related enquiries, please contact us at:
Email: support@creativetranquillity.co.za
Website: https://www.creativetranquillity.co.za
2. Personal Information We Collect
Depending on how you interact with our website, we may collect the following information:
- Contact information: Your name, email address and any contact details you choose to provide.
- Enquiry information: The contents of messages or enquiries you send us through our contact form or email.
- Order and account information: Information needed to process purchases, manage customer accounts, fulfil orders and provide customer support.
- Payment-related information: Payment status and transaction details supplied to us by our payment providers. Payment card information is generally handled by the relevant payment provider rather than intentionally stored by us in full.
- Technical and usage information: Information such as browser and device details, pages visited, referring sources and website interactions, where collected through cookies, analytics or other website technologies.
- Consent preferences: Information about your cookie preferences, where recorded by our consent management tools.
Please do not submit sensitive personal information through our contact form unless it is genuinely necessary for your enquiry.
3. How We Use Personal Information
We may use personal information to:
- Respond to enquiries and provide customer support.
- Process purchases, payments, orders and delivery arrangements.
- Provide access to digital products and other purchased resources.
- Manage customer accounts and related communications.
- Maintain, secure and improve our website and services.
- Understand website traffic and usage through analytics, where consent has been given.
- Manage cookie preferences and website functionality.
- Meet applicable legal, regulatory, accounting and record-keeping obligations.
Where required, we will rely on an appropriate lawful basis for processing personal information, such as consent, fulfilling a contract, complying with a legal obligation or another basis permitted by applicable law.
4. Contact Forms and Email Communications
If you contact us through our website or by email, we use the information you provide to respond to your message and handle your enquiry.
Please provide only the information necessary for us to assist you. We do not sell your contact details to third parties.
If you separately subscribe to receive newsletters or other marketing communications, we may use your email address for those communications in accordance with your preferences and applicable law. You may unsubscribe from marketing emails using the unsubscribe instructions provided or by contacting us.
5. Purchases and Payments
Our website uses WooCommerce to support online shopping and order management.
Payments may be processed by third-party payment providers, including Paystack, depending on the payment method selected at checkout. These providers process payment information under their own terms, privacy policies and security procedures.
We may receive information such as payment confirmation, transaction references and order status so that we can manage your purchase.
We do not intentionally store complete payment card details on our website. Please consult the relevant payment provider’s privacy policy for information about how it handles payment data.
6. Cookies and Similar Technologies
Our website uses cookies and similar technologies to support essential website functions, remember preferences, help protect forms from spam and abuse, measure website usage and support online shopping.
Depending on the services used and your choices, these technologies may include:
- Essential and functional cookies: Used for website operation, security, shopping-cart functionality and related features.
- Analytics cookies: Google Analytics cookies may be used to understand website traffic and visitor interactions when the appropriate consent has been given.
- Security technologies: Google reCAPTCHA may process technical information to help identify spam, automated activity and abuse.
- WooCommerce attribution cookies: Sourcebuster may record information about traffic sources, page visits and technical details to help attribute orders to their originating sources.
Some cookies may be set by third-party services. The information collected and the duration of individual cookies depend on the service and its configuration.
Our Cookie Policy provides further information about cookies configured for the website. You can also use the cookie consent banner and preferences controls, where available, to manage your choices.
You can manage or delete cookies through your browser settings. Blocking certain cookies may affect some website features.
7. Website Analytics and Consent
We use Google Analytics through Site Kit by Google to help us understand how visitors use our website and to improve its content and performance.
Google Analytics may process information such as pages viewed, interactions, referring sources, browser and device information, and online identifiers. The exact information collected depends on the service configuration and consent settings.
Our website uses WPConsent to manage cookie consent and block Google Analytics scripts until the visitor gives the appropriate consent. During our testing, Google Analytics cookies were absent before consent and appeared after consent was accepted. This test reflects the configuration at the time of testing and does not guarantee identical behaviour in every browser or situation.
If you decline or do not grant consent for analytics cookies, Google Analytics tracking should remain blocked under our current configuration. You can manage your preferences through the cookie consent controls available on our website.
Google may process information in accordance with its own privacy policies and may process data outside South Africa. For more information, please review Google’s privacy information at https://policies.google.com/privacy.
We exclude logged-in users from Google Analytics reporting through our current Site Kit configuration.
8. Children’s Privacy
Teddy’s Corner includes books, activities and other content intended for children, with parents and caregivers as the primary audience for purchases and website interactions.
We do not knowingly seek to collect personal information directly from children through our website. Purchases and enquiries should be handled by a parent, guardian or other responsible adult.
If you believe a child has provided personal information to us unnecessarily, please contact us at support@creativetranquillity.co.za so we can review the matter and take appropriate steps where required.
9. When We Share Personal Information
We do not sell or rent personal information.
We may share relevant information with service providers where necessary to operate our website and business. These may include:
- Website hosting and technical service providers.
- WooCommerce and related website services.
- Payment providers such as Paystack.
- Google services used for analytics and website security, including reCAPTCHA.
- Email marketing: We use EmailOctopus to manage newsletter subscriptions and send emails to subscribers. If you subscribe to our newsletter, your email address and any other information you provide for this purpose may be processed by EmailOctopus on our behalf. You can unsubscribe at any time using the link in our emails. For more information, please refer to EmailOctopus’s Privacy Policy.
- Delivery or fulfilment providers, where applicable.
We may also disclose information where required or permitted by law, to protect our rights, address security concerns or comply with lawful requests.
Third-party providers may process information in countries outside South Africa. Their handling of personal information is subject to their applicable terms and privacy practices, as well as any legal requirements that apply to the transfer.
10. Data Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no website or method of electronic transmission can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted over the internet.
11. Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining transaction records, resolving disputes, meeting legal obligations and protecting our legitimate interests where permitted by law.
The appropriate retention period depends on the type of information and the reason it was collected.
12. Your Privacy Rights
Subject to applicable law, you may have the right to:
- Request access to personal information we hold about you.
- Request correction or updating of inaccurate or incomplete information.
- Request deletion or destruction of personal information where legally appropriate.
- Object to certain processing or withdraw consent where processing relies on consent.
- Object to direct marketing and exercise any other rights available under applicable law.
- Lodge a complaint with the South African Information Regulator.
To exercise a privacy right, please contact support@creativetranquillity.co.za. We may need to verify your identity before responding and may be unable to fulfil a request where a lawful exception applies.
Access to Information under PAIA
Creative Tranquillity recognises the right to request access to records in accordance with the Promotion of Access to Information Act 2 of 2000 (PAIA), subject to applicable legal requirements and grounds for refusal. Information about requesting access to records held by Creative Tranquillity is provided in our PAIA Manual, which is available on our website.
13. Third-Party Websites
Our website may contain links to third-party websites or services. We do not control their privacy practices or content. When visiting another website, please review its own privacy policy and terms.
Social Media Links
Our website may include links to Creative Tranquillity’s social media profiles on Facebook, Instagram and Pinterest. These links allow visitors to connect with us on those platforms.
When you follow a social media link, you leave our website and access the relevant third-party platform. Each platform operates under its own privacy policy and terms of service and may collect and process personal information in accordance with its own practices. Creative Tranquillity does not control how these platforms collect or use information when you interact with them.
We encourage you to review the privacy policies of these platforms before using their services.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, legal obligations or data-handling practices.
The latest version will be published on this page with its updated revision date. We encourage visitors to review this page periodically.
15. International Visitors
Creative Tranquillity is based in South Africa and may be accessed by visitors and customers in other countries. We handle personal information in accordance with applicable South African law and, where applicable, other privacy and data protection laws. Depending on your location and the laws that apply, you may have additional rights concerning your personal information. You may contact us at support@creativetranquillity.co.za with privacy-related enquiries.
16. Contact Us
For questions about this Privacy Policy or how we handle personal information, contact:
Creative Tranquillity
Privacy and general enquiries: support@creativetranquillity.co.za
Website: https://www.creativetranquillity.co.za
For information about South Africa’s data protection regulator, visit the Information Regulator’s official website: https://inforegulator.org.za.